Archive for the 'Webmaster' Category

New Design And Release of The IP-Suspension

We are announcing two important updates, as we have updated the eBesucher design and released the IP suspension.

New Design

The internet develops at an exiting pace: What has been considered highly up-to-date only a few years ago is now already outdated. We have thus spent some more basic thoughts on the structure and design of eBesucher.

We are confident that you appreciate the new design and would be pleased to hear some feedback!

The eBesucher Design Over The Ages

eBesucher exists since 2002 and has quickly turned into a promising web portal. Take a peek into the past and have a look at our former webdesigns.

Design of 2002

2002

On the 24th of October 2002, eBesucher sees the light of day and starts as a so-called “visitor exchange of the new generation”.

Thanks to an exclusive script and a variety of unique features, the site quickly turns into one of the most prominent marketing portals in Germany.

The demand for internet advertisement is high and despite a layout which at best qualifies as satisfying, thousands of members register within a very short time.

 

 

Design of 2005

2005

With more than 30.000 members, the demand for a professional webdesign increases rapidly.

eBesucher starts an official design tournament, with dozens of advertisers participating. The winner convinces with a layout that was considered as modern and original for its time.

Apparent: The design from 2005 for the first time uses the eBesucher slogan and logo, as well as a color design, which defines the website until today.

 

 

 

Design of 2011

2011

eBesucher has grown substantially over the years and many new features have been implemented. Since 2011, the eBesucher design thus presents itself in a plain outfit.

The navigation was moved in the header, which allowed us to gather additional space for the content area. The main page features a new simplicity and by placing distictive headlines, the subpages have been optimized for SEO.

For the first time, a context menu has found its way into the members area.

 

 

Design of 2016

2016The requirements for a modern website are primarily a good usability and a clear outline. Both aspects have been considered during the remodelling of eBesucher.

Extensive graphic effects were largely dispensed with. At the same time, the design is characterized by a new minimalism, which is oriented towards the latest trends in web optimization.

Whilst the main page has already been remodelled in 2015, the newest design now comes with a fresh header and is completely responsive. This enables the user to comfortably access the portal from a mobile device.

 

 

For time travellers: the Wayback Machine from archive.org allows you to display all the eBesucher Layouts from 2002 until today.

IP-Suspension

The IP-suspension enables an advertiser to receive so-called unique impressions. Applying this feature ensures that during a time interval which is defined by the advertiser, a visitor only gets to see the advertising campaign once.

Until today, using the IP-suspension was restricted to members that have signed up for a premium membership. Ths restriction no longer applies. As before, using the IP-suspension costs 1 BTP per impression and allows the advertiser to optimize his advertising campaign.

The settings for the IP-suspension can be found in the members area, see: Visitors > Manage Pages > Edit  > Costs and Consumption.

IP Suspension

Ranking-Check: How can I improve the ranking of my website?

Ranking_verbessern

With the digitalization of the online-world, the customer demands increase and become more challenging. In order to fulfill the requirements of our customers and to stand out from the competition, companies need to have a modern and informative website. Besides an appealing web design and in order to get the full attention of the target group. it is more important than ever to follow the rules for search engine optimization.

When it comes to the analysis of websites, search engines rely on two significant rankings: the Google “PageRank” and the “Alexa Rank”. In this context, it is important to mention that the PageRank is one algorithm among many, that Google uses when it comes to determining the rank of a website. Nevertheless, the relevance of a website increases along with the value of its PageRank. Even though it is no longer possible to determine the PageRank of a site, the Alexa Rank and the PageRank are still very important when it comes to website evaluations by search engines. Therefore, we will present you important tips that aim at improving the ranking of your website.

Tips to increase the Alexa Rank and PageRank

Tipps & Tricks

  • Make sure that the content of your page remains qualitatively high and relevant for visitors. Therefore we recommend to permanently validate and update your website.
  • In order to raise its level of awareness, we advise you to register your website in web catalogues. The biggest and most important web catalogue is “DMOZ” (Directory Mozilla) or “Open Directory Project” (ODP).
  • Register your website or project in different social networks such as Facebook, Twitter and additionally in professional networks such as Xing or Linkedin.

Tips to increase the Alexa Rank

  • Alexa only considers visitors that are running its toolbar as a relevant source of information for determining the Alexa Rank. Therefore, seek to get as many of those visitors as possible on your own website, for instance by publishing blog-articles about the “Alexa Rank”. In this way, you will not only inform your customers but also encourage them to install the Alexa Toolbar. As a result, the Alexa Rank of your own page will increase.
  • Ask friends, acquaintances etc. to install the Alexa Toolbar and to set your own website as their start page.
  • Install the Alexa Toolbar for your own browser and benefit from the Alexa features. Among others, you can view related links to your own website and thus analyze your competitors. Furthermore, you can find reviews about the corresponding websites in the section “Website Reviews” and adjust your website based on these reviews. At present, the Alexa Toolbar is available for the web browsers “Chrome”, “Firefox” and “Internet Explorer” (IE) but it does not support browsers such as “Safari” or “Opera”.
  • Generate more subpages on your website. In this way, you can increase the traffic on your site and attain a higher Alexa Rank.
  • Furthermore, you can increase the traffic on your website with online advertising such as the traffic exchange and the mail exchange on the online portal eBesucher.
  • Insider tip: Integrate different images on your website and label them in your HTML source code with suitable keywords in the section “Titletags” und “alt”. In this way, you can obtain more traffic via Google Image Search.

Tips to increase the PageRank

  • The more other websites that refer to your site, the higher your PageRank will be. Furthermore, these external links are more valuable, when those referring sites contain as few links as possible.
  • To obtain more links from external websites, your site has to be perceived by other webmasters or Internet users. You can use free online marketing portals such as eBesucher to increase the traffic to your website.
  • Links from other websites are usually generated when the websites have interesting and relevant content that provides an added value to the Internet users.

Surfbar Upgrade

We have developed a new feature for the surfbar which allows to display websites that contain a framebreaker in all webbrowsers.

Info

Since websites that contain a framebreaker are disrupting the frameset of the surfbar, they could – up to now – only be displayed to users that are running the eBesucher add-on for the Firefox webbrowser. Since this imposes a restriction for advertisers as well as users, our developers have spent some thoughts on this and have elaborated a simple as well as practical solution.

Surfbar Upgrade

Provided that the surfbar is accessed through the dashboard (Surf now), the user can now visit websites that are loading a framebreaker, irrespective of the used browser. Whenever the system determines a website that loads a framebreaker, the dashboard discontinues the surfing session by hiding the control device of the surfbar.

Next, the website that loads a framebreaker will be displayed as a fullscreen advertising in the browser window of the surfbar. The dashboard acts as a control device and indicates the amount of time that the website will be shown. After the time has elapsed, the dashboard automatically reopens the surfbar and the surfing session continues.

Fullscreen

Besides the dashboard, the new feature can also be accessed through one of the interest areas (Discover), as well as through the surflink options of a shared surflink (Surf now).

New cost structure

As for now, sites that load a framebreaker could only be displayed to users who were running the Firefox Add-on. However, since not all of our users are using the add-on, we were unable to match the high demand from the part of our advertisers. This has forced us to double the costs for advertising those sites.

The upgrade of the surfbar allows us to display websites that load a framebreaker in every browser. This enables us to revoke the regulation of the double costs. Furthermore, since websites that load a framebreaker can only be displayed outside of a frameset, it is required to advertise them as an Entire page. The advertising costs thus do not change. However, advertising a website as an entire page increases the visibility of the advertising campaign.

Advantages

For users as well as advertisers, the upgrade of the surfbar has many advantages.

For Users

  • Enhanced Usability: the upgrade presents itself as a practical alternative to the Firefox Add-on.
  • Irrespective of the used browser, all websites can be displayed.
  • Users that are surfing without the eBesucher add-on will be able to see more websites, this has a positive effect on the earnings.

For Advertisers

  • Websites that load a framebreaker have a higher reach.
  • Websites that load a framebreaker can be displayed in all browsers.
  • Enhanced visibility at the same costs.

Manage Advertising Campaigns Through The API

API

New features of the eBesucher API now allow you to modify specific settings and to request the current data of an advertising campaign. Thus, in order to modify the consumption rate as well as your personal bid and in order to retrieve the number of the received impressions, you no longer have to log into your personal account.

The new API features at a glance:

  • Modify the consumption rate as well as the bid.
  • Calculate the consumption rate as well as the bid.
  • Calculate charged costs within a custom time period.
  • Calculate the received number of impressions within a custom time period.

Using the API is free for all members. The number of API requests can be influenced by signing up for a premium membership.

Ranking-Check: How can I determine the ranking of my website?

success_original

As a result of the immense importance of the digitalization, the online world has acquired completely new dimensions. Due to the permanent pressure of competition and the rising customer demand to be permanently up-to-date, it is in the interest of every company to present their product or service online.

Apart from some important rules for an optimal web design, a company relies on the Search Engine Optimization (SEO) in order to reach the appropriate target group. This is particularly important, as regular Internet users expect search engines to lead them to content that correlates with given search terms or keywords.

Search engines, evaluate sites according to certain criteria and algorithms. They also include the so-called Rankings. These are extensive evaluation systems that are of major importance for Search Engine Optimization. In the following, we are going to reveal the relevance of the "PageRank" from Google as well as the "Alexa Rank", two of the most influential ranking lists. We will then present the comparative results of the two algorithms.

1. PageRank

The Pagerank-algorithm of Google is a special method that allows to evaluate the link popularity of a website. The aim is to prioritize the links according to their importance, in order to generate a result order when a search query is made. As a result, websites that are more popular or more important according to the number of links and the weighting factor, appear first in a search query. For Google, this method therefore provides the basis for the evaluation of websites.

The Pagerank is based on an algorithm from the fifties and has been introduced in 1998. Meanwhile, the systematics have been developed and integrated into the new Hummingbird-Algorithm in 2013. Thus, the Pagerank is still an important aspect in the calculation of the Hummingbird-algorithm, which represents one of the tools used by Google, in order to assess the popularity of a website.

Until recently, anyone was able to retrieve the PageRank through an online form. Our online-portal eBesucher also includes a Pagerank tool, that allowed to determine the PageRank of any website. However, since Google has confirmed in 2016 that PageRank values are no longer available to the public, each PageRank query results in 0/10 points. This implies a PageRank of zero.

Pagerank_Abfrage_EN

The development history of the PageRank algorithm

The concept of link popularity had already existed, when the PageRank was developed by the computer scientists Larry Page and Sergei Brin in 1996 at the Stanford University. The aim of the implementation of the link popularity was, to protect search engines against so-called Doorway Pages. A doorway page is an intermediate page that is optimized for search engines and which leads the visitor to the main website. They are of no particular value for the user. In each link popularity concept, the value of a website increases with the number of websites that refer to it. However, many webmasters have tried to trick search engines by generating links for doorway pages from similar and automatically generated sites.

Due to the development of the PageRank, Larry Page and Sergei Brin enhanced the concept of link popularity in a way, that the link structure of the entire Internet was now integrated in the calculation: the rank of a website is no longer determined only by the number of links to this site but additionally by the relevance of these sites, the so-called Backlinks. In summary, the relevance of a website is determined recursively from the quality of those backlinks. One disadvantage of the PageRank is, that financially strong webmaster are able to achieve a higher PageRank by purchasing backlinks.

The PageRank algorithm

The formula for the PageRank algorithm as follows:
PR (A) = (1-d) + d (PR(T1)/C(T1) + … + PR(Tn)/C(Tn))

whereby it applies:

• PR (A) = PageRank of a site A,
• PR(Ti) = the PageRank of the sites Ti, which link to site A,
• C(Ti) = Total amount of links on site Ti and
• d = Damping Factor, whereby 0 ≤ d ≤ 1.

The PageRank of a site T is weighted by the amount C(T) of outgoing links from site T. As a consequence, the PageRank delivered from site T to site B decreases with the amount of outgoing links from site T.

2. Alexa Rank

The online service Alexa, which has been acquired by Amazon.com in 1999, primarily evaluates the quality, data traffic and links of a website. In the evaluation of page it is crucial, whether it was accessed directly or via related pages which inform about similar topics. The Alexa Rank counts and analyzes website traffic. The aim of the ranking is to determine the 1.000.000 most visited domains. Example: If your website has an Alexa Rank value of 2.000, it means that your website is amongst the 2.000 most visited sites worldwide. It is also possible to determine the ranking within certain countries.

The Alexa Toolbar

It is important to mention that Alexa only processes impressions from visitors that are using the so-called "Alexa Toolbar". The Alexa Toolbar is a plug-in that is installed in the Internet browser. It allows Alexa to evaluate the number of impressions of a website by tracking the Internet activity of each user. In order to evaluate the Alexa Rank, user data is collected over a period of 3 months. Besides the Alexa Rank, the toolbar displays related links and search requests that have led the user to the correspondent site. One disadvantage of the Alexa Toolbar is that the browser plug-in can only be installed in the following Internet browsers: "Chrome", "Firefox" and "Internet Explorer" (IE). Other web browsers such as "Opera" and "Safari" do not support the plug-in. Even though these browsers have a poor market share, the results from the Alexa Rank must be considered as selective and therefore not generally valid.
The Alexa Toolbar is free of any charge and can be found on the official website of Alexa.

Ranking-Vergleich von PageRank und Alexa Rank

Comparison: PageRank vs. Alexa Rank

PageRank Alexa Rank
A popular indicator for the success of a website A popular indicator for the success of a website
Is used by the most significant search engine Google and has therefore an immense reach Alexa Toolbar (browser-plug-in) provides useful features
Independent of a specific browser => Representative sample Dependent on a specific browser (only supports Chrome, Firefox and Internet Explorer up to now) => selective results
No plug-in required Requires the Alexa Toolbar
Can be improved by acquiring valuable backlinks
The public can no longer determine the PageRank

How can I increase the traffic for my own website for free?

You have already designed your own homepage or blog and you are looking for ways and methods to increase awareness of your website? Of course you are free to hire an expert and put him in charge of your advertising needs. But with passion and commitment you can take care of it yourself. The following 5 tips will help you to successfully promote your website:

1. Attractive design

The first impression is essential and determines if a visitor still wants to reside on your website. Therefore, it is important to have a clear structure and to avoid an overload of the webpage with too much content. It is also recommended to focus on 2-4 harmonizing colors. The background should ideally be held in white or black.

2. Relevant Content

There is a good reason for the fact that the saying “Content is King” from the Anglo-American Internet-area is so popular. In order to have users visit your website regularly, the content has to be interesting and relevant. Therefore, put yourself in the shoes of your target group and try to generate an added value on your webpage. You should always bear in mind that it is important to differentiate yourself from your competitors.

3. Free Online-Marketing

The Marketing of a website does not necessarily cost money. Our online-business eBesucher provides this service for free. eBesucher runs a far-reaching and international advertising network. The principle is very simple: While using our Surfbar, you will see the websites of other users displayed and in exchange we will provide you interested visitors for your own webpage. Participating is definitely free of any costs and you can join us straight away.

Besuchertausch

4. Special offers

With special offers on your website you will not only differentiate yourself from your competitors but also develop your Unique Selling Proposition (USP). In case you are selling a product, it is recommended to offer your customers special product packages which they are unable to acquire in regular shops. Such offers spread quickly around Internet users and are very likely to be shared. It has already been proven to be worthwhile to focus on providing products and services on certain niches.

5. Newsletter

newsletter

Customer Loyalty becomes increasingly important. This is due to the fact, that the customer acquisition requires much more efforts than the Customer Retention. Therefore, give your clients the option to benefit from signing up for a newsletter. This marketing tool is particularly effective when it has been adjusted to the individual interests of the subscribers.




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