Archive for the 'Newsletter' Category

Click Campaigns BETA – New Advertising Feature

We are proud and happy to finally announce a long-awaited feature. Besides the surfbar and the advertising mails, we offer you a new advertising method: the click campaigns. In the following, we will explain you the purpose of click campaigns and illustrate how advertisers as well as users are profiting from this new feature.

Click Campaigns

eBesucher Click CampaignsWhen adding a new advertising campaign, the advertiser can choose to advertise in custom interest areas and define whether the campaign should be promoted through the surfbar or as a click campaign. When visiting a click campaign, the visitor has to manually click the advertised URL, which is promoted through a banner ad. Just like in the surfbar, the advertiser can define the minimum time of visit, as well as the target group of the campaign.

Uploading a banner ad is optional and not mandatory, it can be uploaded by editing the campaign. In case you choose to not add a banner ad, the system will create an automated screenshot of your website, which will serve as a banner ad.

Costs & Volume

The costs for a visit through a click campaign are calculated through a bidding system. The advertiser determines a bid, which competes with other advertisers for a visitor.

The minimum bid for a visitor of your campaign is 20 BTP. The costs are determined by country. A list of the average costs by country can be found here: current pricing by country.

Creating a Click Campaign

Click campaigns can be created through the portal for advertisers, see Visitors > Manage campaigns > Add new Page.

add_click_campaigns

Advantages For Advertisers

The click campaigns offer the advertisers a new advertising feature on eBesucher. Just like advertising in the surfbar or by email, click campaigns can be promoted in distinct interest areas. This allows you to only advertise your sites to visitors which are interested in the respective areas. For example: If you decide to promote a free eBook seminar, the following interest areas would fit:

Further info: Most of the original Visitor Filters for the surfbar are also available for click campaigns. Click campaigns are labeled with a symbol. The following overview displays two advertising campaigns, one is being promoted in the surfbar surfbar, the other as a Klickclick campaign.

Manage Pages

 

 

 

Advantages For Users

Besides the surfbar and the mail exchange, the click campaigns are yet another feature that allows users to earn more bonus points. The number of earned points is displayed in the members area, see Visitors > Statistics > Click Campaigns (remuneration in BTP). The earned bonus points are eligible for a payout. You can request a payout in the members area, see: Points > Payout.

Important: Since click campaigns can be promoted through distinct interest areas, we will only display you sites that are in accordance with your personalized interests. You can modify the interest areas of your choice in the members area at any time, see: User DataPersonal Interests. In order to access the click campaigns, please visit the interest areas through the eBesucher Website.

Interest Areas

BETA

The click campaigns are currently in BETA status, which means that despite thorough testing, we can not guarantee that it is entirely free of bugs yet. Please contact our support team, in case you are encountering difficulties.

We appreciate your feedback!

Christmas Greetings 2016

The final month of 2016 comes to a close and like every year, we would like to take this opportunity to review the development of the eBesucher community.

Review

A lot has happened this year. eBesucher has been further developed and new features have been implemented, which has created new opportunities to users and advertisers alike. In addition, our developers have consistently optimized the portal, which leaves us well equipped for the years to come. Have a look at a chronological review of the most important events of the outgoing year:

March

April

  • Protection Against Framebreakers
    The dashboard verifies whether the surfbar has been interrupted by a site that loads a framebreaker. If so, it automatically restarts the surfbar.

Juin

  • Visitor Session
    The visitor session allows you to advertise many different pages to the same visitor.

August

September

  • Surfbar Upgrade
    Irrespective of the used web browser and without the help of the eBesucher add-on, the surfbar can now display websites that load a framebreaker.

December

Outlook

Our team is currently developing a new advertising method, which allows you to target new visitors and to earn additional points. This new feature must be considered as one of the major updates of the past few years. The development is in its final stage and we are happy to announce that it will be released shortly. Stay tuned!

We wish you and your families a Merry Christmas and A Happy New Year!

Your eBesucher Team

Merry Christmas

New Design And Release of The IP-Suspension

We are announcing two important updates, as we have updated the eBesucher design and released the IP suspension.

New Design

The internet develops at an exiting pace: What has been considered highly up-to-date only a few years ago is now already outdated. We have thus spent some more basic thoughts on the structure and design of eBesucher.

We are confident that you appreciate the new design and would be pleased to hear some feedback!

The eBesucher Design Over The Ages

eBesucher exists since 2002 and has quickly turned into a promising web portal. Take a peek into the past and have a look at our former webdesigns.

Design of 2002

2002

On the 24th of October 2002, eBesucher sees the light of day and starts as a so-called “visitor exchange of the new generation”.

Thanks to an exclusive script and a variety of unique features, the site quickly turns into one of the most prominent marketing portals in Germany.

The demand for internet advertisement is high and despite a layout which at best qualifies as satisfying, thousands of members register within a very short time.

 

 

Design of 2005

2005

With more than 30.000 members, the demand for a professional webdesign increases rapidly.

eBesucher starts an official design tournament, with dozens of advertisers participating. The winner convinces with a layout that was considered as modern and original for its time.

Apparent: The design from 2005 for the first time uses the eBesucher slogan and logo, as well as a color design, which defines the website until today.

 

 

 

Design of 2011

2011

eBesucher has grown substantially over the years and many new features have been implemented. Since 2011, the eBesucher design thus presents itself in a plain outfit.

The navigation was moved in the header, which allowed us to gather additional space for the content area. The main page features a new simplicity and by placing distictive headlines, the subpages have been optimized for SEO.

For the first time, a context menu has found its way into the members area.

 

 

Design of 2016

2016The requirements for a modern website are primarily a good usability and a clear outline. Both aspects have been considered during the remodelling of eBesucher.

Extensive graphic effects were largely dispensed with. At the same time, the design is characterized by a new minimalism, which is oriented towards the latest trends in web optimization.

Whilst the main page has already been remodelled in 2015, the newest design now comes with a fresh header and is completely responsive. This enables the user to comfortably access the portal from a mobile device.

 

 

For time travellers: the Wayback Machine from archive.org allows you to display all the eBesucher Layouts from 2002 until today.

IP-Suspension

The IP-suspension enables an advertiser to receive so-called unique impressions. Applying this feature ensures that during a time interval which is defined by the advertiser, a visitor only gets to see the advertising campaign once.

Until today, using the IP-suspension was restricted to members that have signed up for a premium membership. Ths restriction no longer applies. As before, using the IP-suspension costs 1 BTP per impression and allows the advertiser to optimize his advertising campaign.

The settings for the IP-suspension can be found in the members area, see: Visitors > Manage Pages > Edit  > Costs and Consumption.

IP Suspension

eBesucher – A Portal For Explorers

For over a year, we have been working on realigning eBesucher and we are proud to announce that we have finally released a major update before the turn of the year. We hereby intend to lay the foundation for an extensive transformation, which aims at rendering the surfbar more attractive.

It is our ambition to listen to the wishes and needs of our loyal users and we seek to fulfill their needs wherever possible. Thus, our users will from now on have a major influence on the content of their personal surfbar. We will now offer them interesting and entertaining content, which is in accordance with and tailored to their personal interests.

Advantages for our users

You can access or visualize the different areas of interest through our main page and follow them if interested.

interessen_en

Depending on what areas of interest you have selected, we will display you ad-free content, which primarily has an informative and entertaining character. This allows us to bring some variety to the surfbar. At the same time, the ability to mention your personal interests will have a positive influence on your earnings.

Whether you would like to watch ad-free content or earn a bonus by visiting sites of our advertisers, can be defined in the members area, see Traffic Exchange > Settings.

Regler

Furthermore, you can now rate websites that are displayed in the surfbar. Let us know, which webpages are appealing to you, so that we can take your interests into consideration.

Surfbar

Advantages for advertisers

By improving the usability, we expect to increase the activity of our surfbar users. The surfbar will become more interesting, which will have a positive influence on the impact of the advertising campaigns. The innovations also form the basis for upcoming features, which will allow us to target the websites to your advertising needs.

We thank you all for your confidence and are looking forward to your feedback.

Happy New Year!

Your eBesucher Team

Christmas Greetings 2015

2015 draws to a close and just like every December, we would like to take this opportunity to look back at the events that have shaped this year for the eBesucher community.

Review

We believe that the most important feature has been released in April: the eBesucher Bidding allows us to distribute the traffic according to the needs available resources. Users from countries that are highly targeted now have better earning opportunities and advertisers can save some points by promoting their projects in less targeted areas. At this point, we would like to summarize the main events of the expiring year:

January

  • Automatic Alignment of the Surfbar

February

  • New eBesucher Add-on for Mozilla Firefox

March

  • New Statistics
  • Additional Option for the Geo-Targeting Feature

April

  • eBesucher Bidding – Dynamic Advertising Costs

November

  • New Dashboard
  • New Features for Adding Websites

Major Update Yet to be Released

Just in time for New Years Eve, we will conduct a major update of eBesucher. We will publish a very important feature, that we have worked on throughout the year. Stay tuned!

Outlook For The Upcoming Year

Our ideas and reflections on the development of the surfbar are well advanced and quite a few new features are already in development. Our goal is to make the surfbar more interesting to all of you. In the end, we are convinced that the satisfaction of our users will always be in the interest of our advertisers and will have a positive influence on their needs and expectations. In this regard, we seek to offer our users more options, more entertainment and more variety. It remains to be said that the eBesucher Bidding will be developed further, as we plan to make it more transparent and handy.

We are looking forward to continue this project with you!

We wish all of you and your families a Merry Christmas and A Happy New Year!

Your eBesucher Team

Merry Christmas

New Dashboard and Premium Features

Within the last days, we have released a couple of new features.

Payment reference

When requesting a payout. you can now allocate a payment reference. You can enter up to 60 characters, which will be transmitted in addition to the payment number. Entering a payment reference is optional, the field can remain empty. Some of our members have requested this feature in order to assign the payouts more easily during the accounting process.

Dashboard

The Dashboard under Start & Infos has been renewed and updated to a contemporary design with a clear structure. We especially hope that this will allow our new members to orient themselves more easily. At the same time, all of the previously available functions will remain active.

Dashboard

Adding an advertising campaign

When adding a website to the surfbar, our Premium Plus members now have additional options at hand.

  • The feature Multiple subpages of one domain allows to add a Top-Level-Domain, together with up to 50 additional subpages.
  • The feature Multiple subpages per feed allows to add a feed. The feed can contain up to 50 different subpages. The feed URLs can be refreshed automatically by pressing a button in the members area.

Add_new_page

In both cases, the subpages will be displayed randomly. Upon each access of the advertising campaign, one of the listed URLs will be accessed. Thus, the consumption rate refers to the advertising campaign, for example: If an advertising campaign contains 10 URLs and each one of these URLs should receive about 10 visitors / hour, the consumption rate of the advertising campaign should be set to 200 impressions / hour.

Adobe Flash Player Update

At the end of June, Adobe has released version 18.0.0.194 of the Flash Player. The update has fixed a critical flaw. For several days now, older versions of the Flash Player are marked as unsafe and the web-browser has automatically deactivated the Flash plugin. We thus recommend all our members to uninstall the old version of the Flash Player and to install the update. This guarantees that more available websites can be displayed and that the earnings in the surfbar can be significantly higher.

This is where you can find out whether the Flash plugin is up-to-date:
https://helpx.adobe.com/flash-player.html

Windows and MAC users can download the new Flash Player here:
https://get.adobe.com/flashplayer/

Our wiki tells you how to activate the Flash Player in Firefox
http://wiki.ebesucher.de/EN/Traffic_Exchange/Firefox_Add-on#Preconditions

Your eBesucher team

eBesucher Bidding – Dynamic Advertising Costs

For quite a while, eBesucher is experiencing a structural imbalance: countries like Germany are known to have a high number of advertisers who compete for impressions, whereas surfbar-users from non German-speaking countries or countries outside of Europe are competing for advertisers. For the later, the amount of websites that can be displayed in the surfbar is often insufficient. The following update aims to counteract this effect seeks to provide a balanced and especially fair distribution of the available resources.

eBesucher Bidding

Our solution to the above mentioned problem is the eBesucher Bidding and thus, the dynamic advertising costs. In the future, the costs for impressions will no longer be calculated statically (1 BTP / 15s, 2 BTP / 30s, etc.), but rather dynamic. This innovation has advantages for both the advertisers as well as the surfbar-users, which we will explain in the following post.

The eBesucher Bidding provides the option to specify the maximum amount that an advertiser is willing to pay for an impression in the surfbar. This amount can be considered as a bid which directly competes with the bids of the other advertisers. The highest bid outweighs all the other bids and leads to situation that the website with the highest priority will be immediately displayed in the surfbar. So the following applies: The higher the bid, the more users will be able to see your own website. Thus, the price as well the earnings that result from an impression of a website is dynamic.

eBesucher Bidding

Advantages for the surfbar-users

The dynamic advertising costs will strengthen the demand in countries, which have so far demonstrated an insufficient sponsor density. This will have a positive effect on the earnings of the surfbar-users.

Whenever advertisers are trying to outbid each other, the compensation will increase in those countries where the demand is already high. The increase in the costs for an impression will be passed on – to the usual conditions – to the surfbar users.

More infos can be found in our wiki.

Advantages for the advertisers

The dynamic advertising costs allow advertisers to place their ads in countries that have a low sponsor density at a very reasonable price. We will lower the advertising costs in those countries to less than 1 BTP / visitor. Advertising with eBesucher will thus become more affordable!

Furthermore, the advertisers can directly influence the priority of their advertising campaigns. The higher the bid, the more visitors will be able to see the website.

Implementation

All of the added websites in the exchange will receive the standard offer of 1,0 BTP / 15s, this corresponds to the current pricing model, so nothing will change. The settings for the eBesucher Bidding are located in the members area under Traffic exchange > Manage pages > Edit  > Costs and Consumption 

Bids

The eBesucher Bidding will start on Monday the 20th of April at 12pm Central European Summer Time (UTC+02:00). We are happy to say that the dynamic bidding system allows us to respond to the needs of our users and advertisers!

New eBesucher Add-on

Dear members,

The development of the new eBesucher add-on is finished. The add-on is now available to all our members. It can be downloaded in the members area by clicking on Traffic exchange > Surfbar > Firefox add-on.

add-on

Why do I need an Add-on?

The eBesucher add-on is a software for the Mozilla Firefox browser, which optimizes a surfing session with the eBesucher surfbar. In order to improve the earnings and to increase the stability of the surfbar, we recommend using the add-on instead of the normal link to the surfbar.

Since the previous add-on had a limited functionality, the new eBesucher add-on was designed from the ground up. It also comes with a completely new source code and a new layout.

New Features

Popup-Blocker, Cache and Cookie Cleanerrestarter

The most important new feature is the integrated cache and cookie cleaner. This allows you to automatically delete locally stored browser data, which improves the stability of the surfbar. Both the cache and the cookie cleaner can be set to automatically run every 6 hours, every day, week, or every month. Furthermore, the add-on is able to automatically close all tabs and additional popups. Simply activate the Popup-Blocker to proceed.

Using the add-on together with the restarter

A major disadvantage of the old add-on was that it could not be used together with the eBesucher restarter. As soon as the Firefox browser had crashed, a manual restart of the browser became necessary, else you would no longer earn any points.

The new add-on is now 100% compatible with the eBesucher restarter!

Please bear in mind that the add-on can not guarantee that your browser will not crash anymore. In order to run the surfbar without being interrupted, we recommend using the add-on in addition with the restarter.

Further modifications

  • The textlinks, the timer and the point earnings are now displayed.
  • The browser tab is highlighted graphically.
  • The add-on runs stable again and is less likely to crash.

What you should know

add-on_settingsAdvantages compared to the normal surfbar

  • The add-on can display sites that open a framebreaker. Those sites get you twice as many points.
  • The add-on is immune against sites that open a framebreaker or a JavaAlert window.
  • More active websites are available when using the add-on.

Manual

The add-on is compatible with Firefox version 31 or higher. It is however recommended to always use the latest Firefox browser.  A more complete description of the add-on as well as a manual that will guide you through the installation process, can be found in our wiki.

Your eBesucher team

Deactivation of the Transfer Feature

Dear members,

After a longer reflection period, we have decided to discontinue the point transfer feature. In the near future, it will thus no longer be possible to transfer points from one user to another – either in the members area, nor through the interface. The traffic exchange points (BTP) and the mail exchange points (MTP) can then solely be transferred between eBesucher and a user. Those of you who decide to advertise through eBesucher will still be able to purchase points through the ‘Buy advertising’ -section. Any member that chooses to exchange his points into money will still be able to do so through the members area (click on ‘Points’ and ‘Payout’ in the members area). Furthermore, it speaks for itself that eBesucher can still be used to generate points and to turn them into advertising.

We are aware that deactivating the transfer feature means a constraint and that members and site-owners alike will be affected of this. Nevertheless, this step is well thought through and we hereby plan to focus on our core business. We see the future of eBesucher in the online marketing business and the eBesucher points-system should exclusively serve the purpose of the traffic and mail -exchange.

The deactivation of the transfer feature will take place in two phases:

  • Transition period 1: It will still be possible to transfer points through the members area and the external interface until the 30/11/2014. On December the 1st, the transfer feature will be deactivated.
  • Transition period 2: Between the 01/12/2014 and the 15/12/2014, a point-transfer can only be done manually. On the 16/12/2014, the manual transfer function will be deactivated.

We kindly ask you to make necessary arrangements: if you wish to transfer points to other members, please do so before the transition period has expired. The transfer feature will be disabled on the 16th of December 2014.

We have created a Question & Answer -section in our wiki. In case you have any further questions, feel free to contact our support.

Your eBesucher team




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