We have developed a new feature for the surfbar which allows to display websites that contain a framebreaker in all webbrowsers.
Since websites that contain a framebreaker are disrupting the frameset of the surfbar, they could – up to now – only be displayed to users that are running the eBesucher add-on for the Firefox webbrowser. Since this imposes a restriction for advertisers as well as users, our developers have spent some thoughts on this and have elaborated a simple as well as practical solution.
Provided that the surfbar is accessed through the dashboard (Surf now), the user can now visit websites that are loading a framebreaker, irrespective of the used browser. Whenever the system determines a website that loads a framebreaker, the dashboard discontinues the surfing session by hiding the control device of the surfbar.
Next, the website that loads a framebreaker will be displayed as a fullscreen advertising in the browser window of the surfbar. The dashboard acts as a control device and indicates the amount of time that the website will be shown. After the time has elapsed, the dashboard automatically reopens the surfbar and the surfing session continues.
New cost structure
As for now, sites that load a framebreaker could only be displayed to users who were running the Firefox Add-on. However, since not all of our users are using the add-on, we were unable to match the high demand from the part of our advertisers. This has forced us to double the costs for advertising those sites.
The upgrade of the surfbar allows us to display websites that load a framebreaker in every browser. This enables us to revoke the regulation of the double costs. Furthermore, since websites that load a framebreaker can only be displayed outside of a frameset, it is required to advertise them as an Entire page. The advertising costs thus do not change. However, advertising a website as an entire page increases the visibility of the advertising campaign.
For users as well as advertisers, the upgrade of the surfbar has many advantages.
- Enhanced Usability: the upgrade presents itself as a practical alternative to the Firefox Add-on.
- Irrespective of the used browser, all websites can be displayed.
- Users that are surfing without the eBesucher add-on will be able to see more websites, this has a positive effect on the earnings.
- Websites that load a framebreaker have a higher reach.
- Websites that load a framebreaker can be displayed in all browsers.
- Enhanced visibility at the same costs.