Format of Display And Advanced Visibility Test

Upon the request of our users, we have released two features which have previously been reserved for our premium members. As of now, all of you can determine the format of display and activate the advanced visibility test for each advertising campaign.

Format Of Display

Determining the format of display allows you to promote a website as a standalone campaign in the surfbar! In order to apply this feature, please use the field Format of display and choose the option Entire page when adding your website. By activating this feature, your website will receive the whole advertising space and no second website of another advertiser will be displayed next to it. This has two major advantages:

  • Your advertising campaign will not be displayed next to a competing website, which increases the attention of the visitor.
  • Your advertising campaign covers twice as much space, which enhances the visibility of the content.

Format of display

Please note: because the impression covers twice as much advertising space, the costs are twice as high.

Advanced Visibility Test

The advanced visibility test is yet another measure that aims to ensure a consistent stream of high quality advertising. If this feature is activated, our system will use the HTML5 Visibility API in order to assess whether the website is displayed within the visible area of the screen. The impression will only be counted unless the visibility test delivers a positive result.

Advanced Visibility Test

It goes without saying that both features can be activated or deactivated after the advertising campaign has been created.

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