Archive for the 'Bedienung' Category

Visitor Session

We have developed a new feature for the surfbar: the visitor session. It allows an advertiser to optimize their advertising campaigns for web analytics tools and visitor counters such as Google Analytics or Piwik.

First off, it should be noted that when it comes to analyzing the activity of a website, visitor counters often measure a short session duration and a high bounce rate for all visitors that have been acquired through an advertising campaign (e.g. popup, surfbar, iframe). In the following, we explain you the reasons for this and tell you how you can optimize these measurements.

Visitor Session

Terminology

In the beginning, we will explain some of the fundamental concepts which are essential for a successful acquisition as well as the measurement of new visitors. Later on, we will clarify a widespread fallacy and explain the difference between the time of visit and the session duration.

The Time of Visit

The time of visit is a value that an advertiser has to determine in the eBesucher members area. Doing so allows him to define the amount of time that his website should be displayed to a surfbar user. We recommend to set the time of visit to at least 30 seconds, as this will allow the surfbar user to fully perceive the advertised website, without having to pause the surfbar.

The Session Duration

In order to analyze a visitors online activities, common web analytics tools work with so-called sessions and rely on the term of the session duration. The following is a definition of Google Analytics:

A session is a group of interactions that take place on your website within a given time frame. 

For each visitor that accesses a website, the visitor counter opens a session. This is independent of the amount of time that a visitor spends on the website and whether he returns. In order to receive a positive integer for the session duration, the visitor has to access the website at twice or more often within a particular time frame. In Google Analytics, this time frame amounts to 30 minutes. The session duration is 0 seconds if a visitor does not return and does only access the website once. In order to measure a session duration that is greater than 0, the following requirements have to be met:

  • the visitor has to access the website at least twice.
  • the impressions have to take place within a particular time frame (a session).

The Bounce Rate

Web analytics tools like Piwik work with another indicator whose relevance relies on the measurement of a session. The so-called bounce rate is determined by the number of visitors who only access a website once within a session. Google Analytics defines the bounce rate as follows:

Bounce Rate is the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page).

The widespread logic of analyzing and thus improving website traffic consists in attracting new visitors who perform multiple page views. Therefore, a high average bounce rate implies that the acquisition of visitors can be further optimized.

Differences Between Web Counters And eBesucher

Time of Visit vs. Session Duration

A fundamental difference in methodology exists between the terms time of visit and session duration, which is why many advertisers are subject to a fallacy. Both terms refer to two values, which may be similar but not comparable. The time of visit simply refers to the amount of time that a visitor remains on a website and does not take into account any subsequent impressions. On the other hand, the session duration refers to the act, during which a visitor performs multiple impressions on a website. To conclude: web analytics tools are using sessions and thus do not intend to determine the visitors time of visit.

It remains to be noted that our advertisers have expressed the wish to be able to optimize the value of the session duration and the bounce rate. Until now, for every visitor that has originated from the surfbar, a high bounce rate as well as a low average session duration has been measured. This phenomenon always occurs when the advertisers applies the IP-suspension, provided that the time frame of the IP-suspension is greater than the time frame of the session. The IP-suspension allows an advertiser to promote his advertising campaign exclusively, which prevents the visitor from performing follow-up visits.

Why The Visitor Tracking of External Web Counters is Inadequate

From our point of view, the analysis of the visitor flow by external web counters like Piwik or Analytics is not convincing, as it does not pay respect to visitors that do not trigger any follow-up impressions. If you consider that SEO-optimized websites nowadays often provide all infos on a particular subject directly, it becomes clear that they do not require the visitor to click any further. The visitor simply does not have any incentive to look for more infos, as he usually finds them directly. It is an implicit fact that in an online world that is growing rapidly and at a tremendous pace, the steps to information become shorter. Requiring multiple pageviews in order to get a positive value for a session duration does not seem to be an appropriate way of analyzing internet traffic. The session duration as well as the bounce rate are thus two questionable elements of web analytics.

Event Tracking

In order to analyze the visitor flow in detail and regardless of individual page views, webmaster can set up so-called Event Tracking codes. This allows to track individual actions such as downloads or clicks on videos and ads. The advantage of a web tracking code is obvious: it allows the webmaster to measure the activity of a non-returning visitor who does only perform a single page view and thus does not create a positive session duration.

The Visitor Session

The visitor session allows an advertiser to ensure that all of the sessions of the visitors that originate from eBesucher, consist of more than one website access. Using the visitor session thus allows external web counters to measure a positive session duration as well as a low bounce rate. Advertisers can promote a website, a feed or an advertising campaign that consists of up to 50 different subpages, which will be displayed up to 5 times in consecutive order to the same surfbar user.

Example

Consumption Rate: 100 impressions per hour
Impressions: 2 consecutive impressions
Time of visit: 30 seconds

 Google Analytics

Applying these settings will have the following effect: the advertising campaign will be displayed in 50 different surfbars with 2 consecutive impressions. Since the time of visit defines that 30 seconds lie between the first and the last access of each impression, this specifies the session duration. Reminder: the session duration thus does not make reference to the actual time of visit (2 x 30 seconds = 60 seconds), but rather defines the value that external web counters regard as a session duration. Applying the visitor session will allow the external web counter to measure a very low bounce rate as well as a positive average session duration.

Miscellaneous

Since a visitor session requires to advertise the advertising campaign consecutively and not in parallel order, the format of display has to be set to Entire page.

The visitor session is available to all Premium and Premium Plus members.

Protection Against Framebreakers

In order to make your surfing experience with eBesucher more convenient and safe, we have recently implemented a protection against sites that open a framebreaker. The protection is available on your dashboard, see Start & Infos in the members area.

How it works

By launching the surfbar through the SURF NOW button, your dashboard will monitor the surfbar and restart the surfbar window automatically once it has stopped working. This feature simply requires you to leave the dashboard open as long as the surfbar is running. Therefore, please note that the protection is rendered inoperative in case that the browser crashes. However, the protection offers you a crucial advantage: it is fully integrated into the browser, you do not have to install additional tools or add-ons!

surfbar protection

Additional Protection

For those of you who are using the surfbar frequently, we still recommend installing the eBesucher restarter as well as the eBesucher add-on. Both tools have proven themselves valuable and many of our users rely on them.

Format of Display And Advanced Visibility Test

Upon the request of our users, we have released two features which have previously been reserved for our premium members. As of now, all of you can determine the format of display and activate the advanced visibility test for each advertising campaign.

Format Of Display

Determining the format of display allows you to promote a website as a standalone campaign in the surfbar! In order to apply this feature, please use the field Format of display and choose the option Entire page when adding your website. By activating this feature, your website will receive the whole advertising space and no second website of another advertiser will be displayed next to it. This has two major advantages:

  • Your advertising campaign will not be displayed next to a competing website, which increases the attention of the visitor.
  • Your advertising campaign covers twice as much space, which enhances the visibility of the content.

Format of display

Please note: because the impression covers twice as much advertising space, the costs are twice as high.

Advanced Visibility Test

The advanced visibility test is yet another measure that aims to ensure a consistent stream of high quality advertising. If this feature is activated, our system will use the HTML5 Visibility API in order to assess whether the website is displayed within the visible area of the screen. The impression will only be counted unless the visibility test delivers a positive result.

Advanced visibility test

It goes without saying that both features can be activated or deactivated after the advertising campaign has been created.

eBesucher – A Portal For Explorers

For over a year, we have been working on realigning eBesucher and we are proud to announce that we have finally released a major update before the turn of the year. We hereby intend to lay the foundation for an extensive transformation, which aims at rendering the surfbar more attractive.

It is our ambition to listen to the wishes and needs of our loyal users and we seek to fulfill their needs wherever possible. Thus, our users will from now on have a major influence on the content of their personal surfbar. We will now offer them interesting and entertaining content, which is in accordance with and tailored to their personal interests.

Advantages for our users

You can access or visualize the different areas of interest through our main page and follow them if interested.

interessen_en

Depending on what areas of interest you have selected, we will display you ad-free content, which primarily has an informative and entertaining character. This allows us to bring some variety to the surfbar. At the same time, the ability to mention your personal interests will have a positive influence on your earnings.

Whether you would like to watch ad-free content or earn a bonus by visiting sites of our advertisers, can be defined in the members area, see Traffic Exchange > Settings.

Regler

Furthermore, you can now rate websites that are displayed in the surfbar. Let us know, which webpages are appealing to you, so that we can take your interests into consideration.

Surfbar

Advantages for advertisers

By improving the usability, we expect to increase the activity of our surfbar users. The surfbar will become more interesting, which will have a positive influence on the impact of the advertising campaigns. The innovations also form the basis for upcoming features, which will allow us to target the websites to your advertising needs.

We thank you all for your confidence and are looking forward to your feedback.

Happy New Year!

Your eBesucher Team

Christmas Greetings 2015

2015 draws to a close and just like every December, we would like to take this opportunity to look back at the events that have shaped this year for the eBesucher community.

Review

We believe that the most important feature has been released in April: the eBesucher Bidding allows us to distribute the traffic according to the needs available resources. Users from countries that are highly targeted now have better earning opportunities and advertisers can save some points by promoting their projects in less targeted areas. At this point, we would like to summarize the main events of the expiring year:

January

  • Automatic Alignment of the Surfbar

February

  • New eBesucher Add-on for Mozilla Firefox

March

  • New Statistics
  • Additional Option for the Geo-Targeting Feature

April

  • eBesucher Bidding – Dynamic Advertising Costs

November

  • New Dashboard
  • New Features for Adding Websites

Major Update Yet to be Released

Just in time for New Years Eve, we will conduct a major update of eBesucher. We will publish a very important feature, that we have worked on throughout the year. Stay tuned!

Outlook For The Upcoming Year

Our ideas and reflections on the development of the surfbar are well advanced and quite a few new features are already in development. Our goal is to make the surfbar more interesting to all of you. In the end, we are convinced that the satisfaction of our users will always be in the interest of our advertisers and will have a positive influence on their needs and expectations. In this regard, we seek to offer our users more options, more entertainment and more variety. It remains to be said that the eBesucher Bidding will be developed further, as we plan to make it more transparent and handy.

We are looking forward to continue this project with you!

We wish all of you and your families a Merry Christmas and A Happy New Year!

Your eBesucher Team

Merry Christmas

New Dashboard and Premium Features

Within the last days, we have released a couple of new features.

Payment reference

When requesting a payout. you can now allocate a payment reference. You can enter up to 60 characters, which will be transmitted in addition to the payment number. Entering a payment reference is optional, the field can remain empty. Some of our members have requested this feature in order to assign the payouts more easily during the accounting process.

Dashboard

The Dashboard under Start & Infos has been renewed and updated to a contemporary design with a clear structure. We especially hope that this will allow our new members to orient themselves more easily. At the same time, all of the previously available functions will remain active.

Dashboard

Adding an advertising campaign

When adding a website to the surfbar, our Premium Plus members now have additional options at hand.

  • The feature Multiple subpages of one domain allows to add a Top-Level-Domain, together with up to 50 additional subpages.
  • The feature Multiple subpages per feed allows to add a feed. The feed can contain up to 50 different subpages. The feed URLs can be refreshed automatically by pressing a button in the members area.

Add_new_page

In both cases, the subpages will be displayed randomly. Upon each access of the advertising campaign, one of the listed URLs will be accessed. Thus, the consumption rate refers to the advertising campaign, for example: If an advertising campaign contains 10 URLs and each one of these URLs should receive about 10 visitors / hour, the consumption rate of the advertising campaign should be set to 200 impressions / hour.

Adobe Flash Player Update

At the end of June, Adobe has released version 18.0.0.194 of the Flash Player. The update has fixed a critical flaw. For several days now, older versions of the Flash Player are marked as unsafe and the web-browser has automatically deactivated the Flash plugin. We thus recommend all our members to uninstall the old version of the Flash Player and to install the update. This guarantees that more available websites can be displayed and that the earnings in the surfbar can be significantly higher.

This is where you can find out whether the Flash plugin is up-to-date:
https://helpx.adobe.com/flash-player.html

Windows and MAC users can download the new Flash Player here:
https://get.adobe.com/flashplayer/

Our wiki tells you how to activate the Flash Player in Firefox
http://wiki.ebesucher.de/EN/Traffic_Exchange/Firefox_Add-on#Preconditions

Your eBesucher team

eBesucher Bidding – Dynamic Advertising Costs

For quite a while, eBesucher is experiencing a structural imbalance: countries like Germany are known to have a high number of advertisers who compete for impressions, whereas surfbar-users from non German-speaking countries or countries outside of Europe are competing for advertisers. For the later, the amount of websites that can be displayed in the surfbar is often insufficient. The following update aims to counteract this effect seeks to provide a balanced and especially fair distribution of the available resources.

eBesucher Bidding

Our solution to the above mentioned problem is the eBesucher Bidding and thus, the dynamic advertising costs. In the future, the costs for impressions will no longer be calculated statically (1 BTP / 15s, 2 BTP / 30s, etc.), but rather dynamic. This innovation has advantages for both the advertisers as well as the surfbar-users, which we will explain in the following post.

The eBesucher Bidding provides the option to specify the maximum amount that an advertiser is willing to pay for an impression in the surfbar. This amount can be considered as a bid which directly competes with the bids of the other advertisers. The highest bid outweighs all the other bids and leads to situation that the website with the highest priority will be immediately displayed in the surfbar. So the following applies: The higher the bid, the more users will be able to see your own website. Thus, the price as well the earnings that result from an impression of a website is dynamic.

eBesucher Bidding

Advantages for the surfbar-users

The dynamic advertising costs will strengthen the demand in countries, which have so far demonstrated an insufficient sponsor density. This will have a positive effect on the earnings of the surfbar-users.

Whenever advertisers are trying to outbid each other, the compensation will increase in those countries where the demand is already high. The increase in the costs for an impression will be passed on – to the usual conditions – to the surfbar users.

More infos can be found in our wiki.

Advantages for the advertisers

The dynamic advertising costs allow advertisers to place their ads in countries that have a low sponsor density at a very reasonable price. We will lower the advertising costs in those countries to less than 1 BTP / visitor. Advertising with eBesucher will thus become more affordable!

Furthermore, the advertisers can directly influence the priority of their advertising campaigns. The higher the bid, the more visitors will be able to see the website.

Implementation

All of the added websites in the exchange will receive the standard offer of 1,0 BTP / 15s, this corresponds to the current pricing model, so nothing will change. The settings for the eBesucher Bidding are located in the members area under Traffic exchange > Manage pages > Edit  > Costs and Consumption 

Bids

The eBesucher Bidding will start on Monday the 20th of April at 12pm Central European Summer Time (UTC+02:00). We are happy to say that the dynamic bidding system allows us to respond to the needs of our users and advertisers!

New Statistics

Dear members,

On the demand of our surfbar-users and advertisers, we have renewed the interface of the visitor exchange statistics.

What’s New

A shortcoming of the visitor exchange statistics was that the statistics of the previous months could not be displayed in their entirety – detailed statistics could only be displayed for the current calender month. The recent improvements now allow you to have insight into the daily and hourly statistics of a previous month. Example: a surfbar-user can now query the exact earnings of the 3rd of November 2014 between 2:00 PM and 3:00 PM.

New Design

Furthermore, the design of the interface has been improved: a slider allows you to easily switch between a specific month or year, the statistics will be directly displayed in the respective diagram. The recent improvements apply to all visitor exchange statistics, these include:

- Point earnings & Displayed websites
- Website impressions & Costs

Statistics

Your eBesucher team

Additional Option for the Geo-Targeting Feature

Dear members,

we have recently added an additional option to the Geo-Targeting feature, which we would like to explain to you in the following.

Whois database

In order to determine the location of each surfbar-user, our system relies on a Whois database of an external service provider. Our experiences with this database are thoroughly positive: the database is updated on a weekly basis, which guarantees that IP address is localized correctly in more than 99% of the cases. A comparison with ripe.net - an organisation responsible for the allocation of IP address ranges – can confirm these data. If you wish to access the database, you need to select the Whois settings in the members area.

Additional option

Despite the high accuracy of our Whois database, it can happen that an external webcounter assigns specific IP addresses to a false country of origin. Such discrepancies can be explained by the fact that not every webcounter relies on the same data sources.

At the request of some advertisers, we have developed the Whois + Adjustments method, which filters the concerned IP addresses and ensures that they are no longer associated to a particular country. Anyone who wants to ensure that only those visitors get to see his page, whose country of origin can be determined by an external webcounter, should activate the additional option Whois + Adjustments.

Whois

The settings can be adjusted in the members area by clicking on Traffic exchange and Settings.

Your ebesucher team




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