Surfbar Upgrade

We have developed a new feature for the surfbar which allows to display websites that contain a framebreaker in all webbrowsers.

Info

Since websites that contain a framebreaker are disrupting the frameset of the surfbar, they could – up to now – only be displayed to users that are running the eBesucher add-on for the Firefox webbrowser. Since this imposes a restriction for advertisers as well as users, our developers have spent some thoughts on this and have elaborated a simple as well as practical solution.

Surfbar Upgrade

Provided that the surfbar is accessed through the dashboard (Surf now), the user can now visit websites that are loading a framebreaker, irrespective of the used browser. Whenever the system determines a website that loads a framebreaker, the dashboard discontinues the surfing session by hiding the control device of the surfbar.

Next, the website that loads a framebreaker will be displayed as a fullscreen advertising in the browser window of the surfbar. The dashboard acts as a control device and indicates the amount of time that the website will be shown. After the time has elapsed, the dashboard automatically reopens the surfbar and the surfing session continues.

Fullscreen

Besides the dashboard, the new feature can also be accessed through one of the interest areas (Discover), as well as through the surflink options of a shared surflink (Surf now).

New cost structure

As for now, sites that load a framebreaker could only be displayed to users who were running the Firefox Add-on. However, since not all of our users are using the add-on, we were unable to match the high demand from the part of our advertisers. This has forced us to double the costs for advertising those sites.

The upgrade of the surfbar allows us to display websites that load a framebreaker in every browser. This enables us to revoke the regulation of the double costs. Furthermore, since websites that load a framebreaker can only be displayed outside of a frameset, it is required to advertise them as an Entire page. The advertising costs thus do not change. However, advertising a website as an entire page increases the visibility of the advertising campaign.

Advantages

For users as well as advertisers, the upgrade of the surfbar has many advantages.

For Users

  • Enhanced Usability: the upgrade presents itself as a practical alternative to the Firefox Add-on.
  • Irrespective of the used browser, all websites can be displayed.
  • Users that are surfing without the eBesucher add-on will be able to see more websites, this has a positive effect on the earnings.

For Advertisers

  • Websites that load a framebreaker have a higher reach.
  • Websites that load a framebreaker can be displayed in all browsers.
  • Enhanced visibility at the same costs.

Manage Advertising Campaigns Through The API

API

New features of the eBesucher API now allow you to modify specific settings and to request the current data of an advertising campaign. Thus, in order to modify the consumption rate as well as your personal bid and in order to retrieve the number of the received impressions, you no longer have to log into your personal account.

The new API features at a glance:

  • Modify the consumption rate as well as the bid.
  • Calculate the consumption rate as well as the bid.
  • Calculate charged costs within a custom time period.
  • Calculate the received number of impressions within a custom time period.

Using the API is free for all members. The number of API requests can be influenced by signing up for a premium membership.

Ranking-Check: How can I determine the ranking of my website?

success_original

As a result of the immense importance of the digitalization, the online world has acquired completely new dimensions. Due to the permanent pressure of competition and the rising customer demand to be permanently up-to-date, it is in the interest of every company to present their product or service online.

Apart from some important rules for an optimal web design, a company relies on the Search Engine Optimization (SEO) in order to reach the appropriate target group. This is particularly important, as regular Internet users expect search engines to lead them to content that correlates with given search terms or keywords.

Search engines, evaluate sites according to certain criteria and algorithms. They also include the so-called Rankings. These are extensive evaluation systems that are of major importance for Search Engine Optimization. In the following, we are going to reveal the relevance of the "PageRank" from Google as well as the "Alexa Rank", two of the most influential ranking lists. We will then present the comparative results of the two algorithms.

1. PageRank

The Pagerank-algorithm of Google is a special method that allows to evaluate the link popularity of a website. The aim is to prioritize the links according to their importance, in order to generate a result order when a search query is made. As a result, websites that are more popular or more important according to the number of links and the weighting factor, appear first in a search query. For Google, this method therefore provides the basis for the evaluation of websites.

The Pagerank is based on an algorithm from the fifties and has been introduced in 1998. Meanwhile, the systematics have been developed and integrated into the new Hummingbird-Algorithm in 2013. Thus, the Pagerank is still an important aspect in the calculation of the Hummingbird-algorithm, which represents one of the tools used by Google, in order to assess the popularity of a website.

Until recently, anyone was able to retrieve the PageRank through an online form. Our online-portal eBesucher also includes a Pagerank tool, that allowed to determine the PageRank of any website. However, since Google has confirmed in 2016 that PageRank values are no longer available to the public, each PageRank query results in 0/10 points. This implies a PageRank of zero.

Pagerank_Abfrage_EN

The development history of the PageRank algorithm

The concept of link popularity had already existed, when the PageRank was developed by the computer scientists Larry Page and Sergei Brin in 1996 at the Stanford University. The aim of the implementation of the link popularity was, to protect search engines against so-called Doorway Pages. A doorway page is an intermediate page that is optimized for search engines and which leads the visitor to the main website. They are of no particular value for the user. In each link popularity concept, the value of a website increases with the number of websites that refer to it. However, many webmasters have tried to trick search engines by generating links for doorway pages from similar and automatically generated sites.

Due to the development of the PageRank, Larry Page and Sergei Brin enhanced the concept of link popularity in a way, that the link structure of the entire Internet was now integrated in the calculation: the rank of a website is no longer determined only by the number of links to this site but additionally by the relevance of these sites, the so-called Backlinks. In summary, the relevance of a website is determined recursively from the quality of those backlinks. One disadvantage of the PageRank is, that financially strong webmaster are able to achieve a higher PageRank by purchasing backlinks.

The PageRank algorithm

The formula for the PageRank algorithm as follows:
PR (A) = (1-d) + d (PR(T1)/C(T1) + … + PR(Tn)/C(Tn))

whereby it applies:

• PR (A) = PageRank of a site A,
• PR(Ti) = the PageRank of the sites Ti, which link to site A,
• C(Ti) = Total amount of links on site Ti and
• d = Damping Factor, whereby 0 ≤ d ≤ 1.

The PageRank of a site T is weighted by the amount C(T) of outgoing links from site T. As a consequence, the PageRank delivered from site T to site B decreases with the amount of outgoing links from site T.

2. Alexa Rank

The online service Alexa, which has been acquired by Amazon.com in 1999, primarily evaluates the quality, data traffic and links of a website. In the evaluation of page it is crucial, whether it was accessed directly or via related pages which inform about similar topics. The Alexa Rank counts and analyzes website traffic. The aim of the ranking is to determine the 1.000.000 most visited domains. Example: If your website has an Alexa Rank value of 2.000, it means that your website is amongst the 2.000 most visited sites worldwide. It is also possible to determine the ranking within certain countries.

The Alexa Toolbar

It is important to mention that Alexa only processes impressions from visitors that are using the so-called "Alexa Toolbar". The Alexa Toolbar is a plug-in that is installed in the Internet browser. It allows Alexa to evaluate the number of impressions of a website by tracking the Internet activity of each user. In order to evaluate the Alexa Rank, user data is collected over a period of 3 months. Besides the Alexa Rank, the toolbar displays related links and search requests that have led the user to the correspondent site. One disadvantage of the Alexa Toolbar is that the browser plug-in can only be installed in the following Internet browsers: "Chrome", "Firefox" and "Internet Explorer" (IE). Other web browsers such as "Opera" and "Safari" do not support the plug-in. Even though these browsers have a poor market share, the results from the Alexa Rank must be considered as selective and therefore not generally valid.
The Alexa Toolbar is free of any charge and can be found on the official website of Alexa.

Ranking-Vergleich von PageRank und Alexa Rank

Comparison: PageRank vs. Alexa Rank

PageRank Alexa Rank
A popular indicator for the success of a website A popular indicator for the success of a website
Is used by the most significant search engine Google and has therefore an immense reach Alexa Toolbar (browser-plug-in) provides useful features
Independent of a specific browser => Representative sample Dependent on a specific browser (only supports Chrome, Firefox and Internet Explorer up to now) => selective results
No plug-in required Requires the Alexa Toolbar
Can be improved by acquiring valuable backlinks
The public can no longer determine the PageRank

Share Your Surflinks on Social Networks

The following recommendation goes out to all those who wish to earn more bonus points: Share your surfbar or individual surflink with friends and acquaintances! Keep in mind: ever since we have released the multi-device feature, the surfbar can be used an infinite number of times, provided that each user possess a public and unique IPv4 address. All of the bonus points that have been earned this way will be credited to your account!

Surflink

In order to recommend the surfbar to a friend or an acquaintance, a surflink can be shared easily via a social network such as Facebook, Twitter or Google Plus. In this regard, we have released a new feature which makes sharing surflinks on social networks even more convenient.

This is how it works

Enter the members area and go to Traffic Exchange > Surflinks. Here, choose the surflink that you wish to share with your friends. The following website will display the link along with the following buttons to you social network:

google Google Plustwitter Twitterfacebook Facebookpinterest Pinterest

By clicking on a button, a browser window to the respective social network will open. You may be asked to log into your social network account, please do so. The surflink is automatically displayed and you are able to describe eBesucher in a few words. Example:

- “Discover new websites and support me in collecting bonus points!
- “Find out about new stuff on the internet - with eBesucher.com!
- “Discover the diversity of the online world. and support me by collecting bonus points!

Last but not least, you have to publish the post. When your friends or acquaintances access it, they will be directly directed into the surfbar and you will earn bonus points for the websites that they visit. Of course, the post can be shared repeatedly and on different social networks.

Payout

Since many of you have raised this question: There is no limit regarding the maximum amount of bonus points that are eligible for a payout. You and your friends can visit as many websites as you want and turn the points into real money, once your balance amounts to 2 Euro. You can request a payout in the members area, see Points > Payout.

Visitor Session

We have developed a new feature for the surfbar: the visitor session. It allows an advertiser to optimize their advertising campaigns for web analytics tools and visitor counters such as Google Analytics or Piwik.

First off, it should be noted that when it comes to analyzing the activity of a website, visitor counters often measure a short session duration and a high bounce rate for all visitors that have been acquired through an advertising campaign (e.g. popup, surfbar, iframe). In the following, we explain you the reasons for this and tell you how you can optimize these measurements.

Visitor Session

Terminology

In the beginning, we will explain some of the fundamental concepts which are essential for a successful acquisition as well as the measurement of new visitors. Later on, we will clarify a widespread fallacy and explain the difference between the time of visit and the session duration.

The Time of Visit

The time of visit is a value that an advertiser has to determine in the eBesucher members area. Doing so allows him to define the amount of time that his website should be displayed to a surfbar user. We recommend to set the time of visit to at least 30 seconds, as this will allow the surfbar user to fully perceive the advertised website, without having to pause the surfbar.

The Session Duration

In order to analyze a visitors online activities, common web analytics tools work with so-called sessions and rely on the term of the session duration. The following is a definition of Google Analytics:

A session is a group of interactions that take place on your website within a given time frame. 

For each visitor that accesses a website, the visitor counter opens a session. This is independent of the amount of time that a visitor spends on the website and whether he returns. In order to receive a positive integer for the session duration, the visitor has to access the website at twice or more often within a particular time frame. In Google Analytics, this time frame amounts to 30 minutes. The session duration is 0 seconds if a visitor does not return and does only access the website once. In order to measure a session duration that is greater than 0, the following requirements have to be met:

  • the visitor has to access the website at least twice.
  • the impressions have to take place within a particular time frame (a session).

The Bounce Rate

Web analytics tools like Piwik work with another indicator whose relevance relies on the measurement of a session. The so-called bounce rate is determined by the number of visitors who only access a website once within a session. Google Analytics defines the bounce rate as follows:

Bounce Rate is the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page).

The widespread logic of analyzing and thus improving website traffic consists in attracting new visitors who perform multiple page views. Therefore, a high average bounce rate implies that the acquisition of visitors can be further optimized.

Differences Between Web Counters And eBesucher

Time of Visit vs. Session Duration

A fundamental difference in methodology exists between the terms time of visit and session duration, which is why many advertisers are subject to a fallacy. Both terms refer to two values, which may be similar but not comparable. The time of visit simply refers to the amount of time that a visitor remains on a website and does not take into account any subsequent impressions. On the other hand, the session duration refers to the act, during which a visitor performs multiple impressions on a website. To conclude: web analytics tools are using sessions and thus do not intend to determine the visitors time of visit.

It remains to be noted that our advertisers have expressed the wish to be able to optimize the value of the session duration and the bounce rate. Until now, for every visitor that has originated from the surfbar, a high bounce rate as well as a low average session duration has been measured. This phenomenon always occurs when the advertisers applies the IP-suspension, provided that the time frame of the IP-suspension is greater than the time frame of the session. The IP-suspension allows an advertiser to promote his advertising campaign exclusively, which prevents the visitor from performing follow-up visits.

Why The Visitor Tracking of External Web Counters is Inadequate

From our point of view, the analysis of the visitor flow by external web counters like Piwik or Analytics is not convincing, as it does not pay respect to visitors that do not trigger any follow-up impressions. If you consider that SEO-optimized websites nowadays often provide all infos on a particular subject directly, it becomes clear that they do not require the visitor to click any further. The visitor simply does not have any incentive to look for more infos, as he usually finds them directly. It is an implicit fact that in an online world that is growing rapidly and at a tremendous pace, the steps to information become shorter. Requiring multiple pageviews in order to get a positive value for a session duration does not seem to be an appropriate way of analyzing internet traffic. The session duration as well as the bounce rate are thus two questionable elements of web analytics.

Event Tracking

In order to analyze the visitor flow in detail and regardless of individual page views, webmaster can set up so-called Event Tracking codes. This allows to track individual actions such as downloads or clicks on videos and ads. The advantage of a web tracking code is obvious: it allows the webmaster to measure the activity of a non-returning visitor who does only perform a single page view and thus does not create a positive session duration.

The Visitor Session

The visitor session allows an advertiser to ensure that all of the sessions of the visitors that originate from eBesucher, consist of more than one website access. Using the visitor session thus allows external web counters to measure a positive session duration as well as a low bounce rate. Advertisers can promote a website, a feed or an advertising campaign that consists of up to 50 different subpages, which will be displayed up to 5 times in consecutive order to the same surfbar user.

Example

Consumption Rate: 100 impressions per hour
Impressions: 2 consecutive impressions
Time of visit: 30 seconds

 Google Analytics

Applying these settings will have the following effect: the advertising campaign will be displayed in 50 different surfbars with 2 consecutive impressions. Since the time of visit defines that 30 seconds lie between the first and the last access of each impression, this specifies the session duration. Reminder: the session duration thus does not make reference to the actual time of visit (2 x 30 seconds = 60 seconds), but rather defines the value that external web counters regard as a session duration. Applying the visitor session will allow the external web counter to measure a very low bounce rate as well as a positive average session duration.

Miscellaneous

Since a visitor session requires to advertise the advertising campaign consecutively and not in parallel order, the format of display has to be set to Entire page.

The visitor session is available to all Premium and Premium Plus members.

Protection Against Framebreakers

In order to make your surfing experience with eBesucher more convenient and safe, we have recently implemented a protection against sites that open a framebreaker. The protection is available on your dashboard, see Start & Infos in the members area.

How it works

By launching the surfbar through the SURF NOW button, your dashboard will monitor the surfbar and restart the surfbar window automatically once it has stopped working. This feature simply requires you to leave the dashboard open as long as the surfbar is running. Therefore, please note that the protection is rendered inoperative in case that the browser crashes. However, the protection offers you a crucial advantage: it is fully integrated into the browser, you do not have to install additional tools or add-ons!

surfbar protection

Additional Protection

For those of you who are using the surfbar frequently, we still recommend installing the eBesucher restarter as well as the eBesucher add-on. Both tools have proven themselves valuable and many of our users rely on them.

How can I increase the traffic for my own website for free?

You have already designed your own homepage or blog and you are looking for ways and methods to increase awareness of your website? Of course you are free to hire an expert and put him in charge of your advertising needs. But with passion and commitment you can take care of it yourself. The following 5 tips will help you to successfully promote your website:

1. Attractive design

The first impression is essential and determines if a visitor still wants to reside on your website. Therefore, it is important to have a clear structure and to avoid an overload of the webpage with too much content. It is also recommended to focus on 2-4 harmonizing colors. The background should ideally be held in white or black.

2. Relevant Content

There is a good reason for the fact that the saying “Content is King” from the Anglo-American Internet-area is so popular. In order to have users visit your website regularly, the content has to be interesting and relevant. Therefore, put yourself in the shoes of your target group and try to generate an added value on your webpage. You should always bear in mind that it is important to differentiate yourself from your competitors.

3. Free Online-Marketing

The Marketing of a website does not necessarily cost money. Our online-business eBesucher provides this service for free. eBesucher runs a far-reaching and international advertising network. The principle is very simple: While using our Surfbar, you will see the websites of other users displayed and in exchange we will provide you interested visitors for your own webpage. Participating is definitely free of any costs and you can join us straight away.

Besuchertausch

4. Special offers

With special offers on your website you will not only differentiate yourself from your competitors but also develop your Unique Selling Proposition (USP). In case you are selling a product, it is recommended to offer your customers special product packages which they are unable to acquire in regular shops. Such offers spread quickly around Internet users and are very likely to be shared. It has already been proven to be worthwhile to focus on providing products and services on certain niches.

5. Newsletter

newsletter

Customer Loyalty becomes increasingly important. This is due to the fact, that the customer acquisition requires much more efforts than the Customer Retention. Therefore, give your clients the option to benefit from signing up for a newsletter. This marketing tool is particularly effective when it has been adjusted to the individual interests of the subscribers.

Format of Display And Advanced Visibility Test

Upon the request of our users, we have released two features which have previously been reserved for our premium members. As of now, all of you can determine the format of display and activate the advanced visibility test for each advertising campaign.

Format Of Display

Determining the format of display allows you to promote a website as a standalone campaign in the surfbar! In order to apply this feature, please use the field Format of display and choose the option Entire page when adding your website. By activating this feature, your website will receive the whole advertising space and no second website of another advertiser will be displayed next to it. This has two major advantages:

  • Your advertising campaign will not be displayed next to a competing website, which increases the attention of the visitor.
  • Your advertising campaign covers twice as much space, which enhances the visibility of the content.

Format of display

Please note: because the impression covers twice as much advertising space, the costs are twice as high.

Advanced Visibility Test

The advanced visibility test is yet another measure that aims to ensure a consistent stream of high quality advertising. If this feature is activated, our system will use the HTML5 Visibility API in order to assess whether the website is displayed within the visible area of the screen. The impression will only be counted unless the visibility test delivers a positive result.

Advanced visibility test

It goes without saying that both features can be activated or deactivated after the advertising campaign has been created.

How can I promote my own website for free?

webseite

If you have already created your own website or blog and you are looking for opportunities to get more visitors for your website you definitely need to read this article. We present you the best 5 tips to advertise almost for free and to avoid unnecessary expenses.

1. Flyer Advertisement

One favorable and creative option for self-advertisement is the preparation and distribution of flyers. Firstchoose the suitable flyer-layout that fits your needs and then decide how to spread the flyers. Send the flyers to your clients as info-sheet or include it as a separate attachment in a letter. The possibilities are endless. Furthermore, you should provide several copies to your private contacts and ask them to hand them on to potentially interested parties.

2. Vehicle labeling

Those of you who own a car have a clear advantage. That is because a vehicle does not only serve as a means of transport but also as a great advertising board. With digital images and  signages, you can use your car to effectively promote your website. The label can be applied  to your vehicle as an adhesive film. One major advantage is that is can be easily be removed without residue.

3. Free Marketing Portals

The use of offline advertising is crucial. However, it will be ideal to combine offline- and online- advertising. Therefore, promote your website additionally in free online-portals which have specialized on customer acquisition and the mediation of interested visitors. In our portal eBesucher your website can be promoted for free via the surfbar. Inspire yourself by enjoying the diversified content of other members and find easily new users for your own site.

4. Business Card
visitenkarte

Business cards fit in every purse and can be produced relatively fast. Therefore, business cards are particularly suitable to advertise your own homepage at all times. Contact details such as name, address and the URL to the corresponding website are usually displayed on the front while the back side is often used for a logo or elements alike.  Therefore, it is always worth to keep a couple of your own business cards with you in order to exchange them in private or business meetings with your partners.

5. Word-of-mouth recommendation

A free and particularly effective alternative for offline-advertising is the word-of-mouth recommendation. The reason for that is simple: A satisfied customer will be happy to recommend you to others. The best time to ask your client for a reference is after a successful completion of a sale or a pleasant conversation. It is absolutely important that this happens promptly, because then you will optimally use your customer’s positive feelings associated with your service.

eBesucher – A Portal For Explorers

For over a year, we have been working on realigning eBesucher and we are proud to announce that we have finally released a major update before the turn of the year. We hereby intend to lay the foundation for an extensive transformation, which aims at rendering the surfbar more attractive.

It is our ambition to listen to the wishes and needs of our loyal users and we seek to fulfill their needs wherever possible. Thus, our users will from now on have a major influence on the content of their personal surfbar. We will now offer them interesting and entertaining content, which is in accordance with and tailored to their personal interests.

Advantages for our users

You can access or visualize the different areas of interest through our main page and follow them if interested.

interessen_en

Depending on what areas of interest you have selected, we will display you ad-free content, which primarily has an informative and entertaining character. This allows us to bring some variety to the surfbar. At the same time, the ability to mention your personal interests will have a positive influence on your earnings.

Whether you would like to watch ad-free content or earn a bonus by visiting sites of our advertisers, can be defined in the members area, see Traffic Exchange > Settings.

Regler

Furthermore, you can now rate websites that are displayed in the surfbar. Let us know, which webpages are appealing to you, so that we can take your interests into consideration.

Surfbar

Advantages for advertisers

By improving the usability, we expect to increase the activity of our surfbar users. The surfbar will become more interesting, which will have a positive influence on the impact of the advertising campaigns. The innovations also form the basis for upcoming features, which will allow us to target the websites to your advertising needs.

We thank you all for your confidence and are looking forward to your feedback.

Happy New Year!

Your eBesucher Team




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