In order to make your surfing experience with eBesucher more convenient and safe, we have recently implemented a protection against sites that open a framebreaker. The protection is available on your dashboard, see Start & Infos in the members area.
How it works
By launching the surfbar through the SURF NOW button, your dashboard will monitor the surfbar and restart the surfbar window automatically once it has stopped working. This feature simply requires you to leave the dashboard open as long as the surfbar is running. Therefore, please note that the protection is rendered inoperative in case that the browser crashes. However, the protection offers you a crucial advantage: it is fully integrated into the browser, you do not have to install additional tools or add-ons!
For those of you who are using the surfbar frequently, we still recommend installing the eBesucher restarter as well as the eBesucher add-on. Both tools have proven themselves valuable and many of our users rely on them.
You have already designed your own homepage or blog and you are looking for ways and methods to increase awareness of your website? Of course you are free to hire an expert and put him in charge of your advertising needs. But with passion and commitment you can take care of it yourself. The following 5 tips will help you to successfully promote your website:
1. Attractive design
The first impression is essential and determines if a visitor still wants to reside on your website. Therefore, it is important to have a clear structure and to avoid an overload of the webpage with too much content. It is also recommended to focus on 2-4 harmonizing colors. The background should ideally be held in white or black.
2. Relevant Content
There is a good reason for the fact that the saying “Content is King” from the Anglo-American Internet-area is so popular. In order to have users visit your website regularly, the content has to be interesting and relevant. Therefore, put yourself in the shoes of your target group and try to generate an added value on your webpage. You should always bear in mind that it is important to differentiate yourself from your competitors.
3. Free Online-Marketing
The Marketing of a website does not necessarily cost money. Our online-business eBesucher provides this service for free. eBesucher runs a far-reaching and international advertising network. The principle is very simple: While using our Surfbar, you will see the websites of other users displayed and in exchange we will provide you interested visitors for your own webpage. Participating is definitely free of any costs and you can join us straight away.
4. Special offers
With special offers on your website you will not only differentiate yourself from your competitors but also develop your Unique Selling Proposition (USP). In case you are selling a product, it is recommended to offer your customers special product packages which they are unable to acquire in regular shops. Such offers spread quickly around Internet users and are very likely to be shared. It has already been proven to be worthwhile to focus on providing products and services on certain niches.
Customer Loyalty becomes increasingly important. This is due to the fact, that the customer acquisition requires much more efforts than the Customer Retention. Therefore, give your clients the option to benefit from signing up for a newsletter. This marketing tool is particularly effective when it has been adjusted to the individual interests of the subscribers.
Upon the request of our users, we have released two features which have previously been reserved for our premium members. As of now, all of you can determine the format of display and activate the advanced visibility test for each advertising campaign.
Format Of Display
Determining the format of display allows you to promote a website as a standalone campaign in the surfbar! In order to apply this feature, please use the field Format of display and choose the option Entire page when adding your website. By activating this feature, your website will receive the whole advertising space and no second website of another advertiser will be displayed next to it. This has two major advantages:
- Your advertising campaign will not be displayed next to a competing website, which increases the attention of the visitor.
- Your advertising campaign covers twice as much space, which enhances the visibility of the content.
Please note: because the impression covers twice as much advertising space, the costs are twice as high.
Advanced Visibility Test
The advanced visibility test is yet another measure that aims to ensure a consistent stream of high quality advertising. If this feature is activated, our system will use the HTML5 Visibility API in order to assess whether the website is displayed within the visible area of the screen. The impression will only be counted unless the visibility test delivers a positive result.
It goes without saying that both features can be activated or deactivated after the advertising campaign has been created.
If you have already created your own website or blog and you are looking for opportunities to get more visitors for your website you definitely need to read this article. We present you the best 5 tips to advertise almost for free and to avoid unnecessary expenses.
1. Flyer Advertisement
One favorable and creative option for self-advertisement is the preparation and distribution of flyers. First, choose the suitable flyer-layout that fits your needs and then decide how to spread the flyers. Send the flyers to your clients as info-sheet or include it as a separate attachment in a letter. The possibilities are endless. Furthermore, you should provide several copies to your private contacts and ask them to hand them on to potentially interested parties.
2. Vehicle labeling
Those of you who own a car have a clear advantage. That is because a vehicle does not only serve as a means of transport but also as a great advertising board. With digital images and signages, you can use your car to effectively promote your website. The label can be applied to your vehicle as an adhesive film. One major advantage is that is can be easily be removed without residue.
3. Free Marketing Portals
The use of offline advertising is crucial. However, it will be ideal to combine offline- and online- advertising. Therefore, promote your website additionally in free online-portals which have specialized on customer acquisition and the mediation of interested visitors. In our portal eBesucher your website can be promoted for free via the surfbar. Inspire yourself by enjoying the diversified content of other members and find easily new users for your own site.
4. Business Card
Business cards fit in every purse and can be produced relatively fast. Therefore, business cards are particularly suitable to advertise your own homepage at all times. Contact details such as name, address and the URL to the corresponding website are usually displayed on the front while the back side is often used for a logo or elements alike. Therefore, it is always worth to keep a couple of your own business cards with you in order to exchange them in private or business meetings with your partners.
5. Word-of-mouth recommendation
A free and particularly effective alternative for offline-advertising is the word-of-mouth recommendation. The reason for that is simple: A satisfied customer will be happy to recommend you to others. The best time to ask your client for a reference is after a successful completion of a sale or a pleasant conversation. It is absolutely important that this happens promptly, because then you will optimally use your customer’s positive feelings associated with your service.
On the demand of our surfbar-users and advertisers, we have renewed the interface of the visitor exchange statistics.
A shortcoming of the visitor exchange statistics was that the statistics of the previous months could not be displayed in their entirety – detailed statistics could only be displayed for the current calender month. The recent improvements now allow you to have insight into the daily and hourly statistics of a previous month. Example: a surfbar-user can now query the exact earnings of the 3rd of November 2014 between 2:00 PM and 3:00 PM.
Furthermore, the design of the interface has been improved: a slider allows you to easily switch between a specific month or year, the statistics will be directly displayed in the respective diagram. The recent improvements apply to all visitor exchange statistics, these include:
- Point earnings & Displayed websites
- Website impressions & Costs
Your eBesucher team